Home » Thinking » Bye Buy Childhood

Bye Buy Childhood

bye buy childhood logoOur present focus is on our Bye Buy Childhood Campaign: Mothers’ Union believes children should be valued as children, not consumers.

Yet marketers target children’s natural inexperience in order to reach the household purse. This campaign aims to empower families to challenge the commercialisation and sexualisation of childhood through positive action.

Following the launch of this campaign the Government commissioned the previous CEO of Mothers’ Union to write a review of this subject and the Bailey Review called ‘Letting children be children’ received a positive response and much action has been taken –

  • ParentPort was launched to make it easier for parents to lodge a complaint with the media regulators.
  • Action has been taken on over-sexualised on-street advertising.
  • Most responsible retailers have signed up to and adhere to the Responsible Retailing Code of Practice for children’s clothes.
  • Major brands have agreed to ban the use of children as brand ambassadors and in peer-to-peer marketing.
  • The five main internet service providers (ISPs) now offer parental safety controls to their new customers to help parents prevent their children seeing inappropriate material online.

Upcoming Events

  1. Winslow Branch

    December 13 @ 2:00 pm - 4:00 pm
  2. Walton and Bedgrove Carol Service

    December 14 @ 2:30 pm - 4:00 pm
  3. Bodicote Branch

    December 20 @ 7:30 pm - 9:00 pm
  4. Abingdon Branch

    2nd January 2018 @ 10:30 am - 12:00 pm
  5. Tilehurst St Michael’s Branch

    9th January 2018 @ 2:30 pm - 5:00 pm

Verse of the Day

“When he had called together all the people’s chief priests and teachers of the law, he asked them where the Messiah was to be born. ‘In Bethlehem in Judea,’ they replied, ‘for this is what the prophet has written: ‘“But you, Bethlehem, in the land of Judah, are by no means least among the rulers of Judah; for out of you will come a ruler who will shepherd my people Israel.”’” — Matthew 2:4-6 Listen to chapter Copyright © 1973, 1978, 1984, 2011 by Biblica. Powered by BibleGateway.com.